Learn how to use the auctions API to achieve banner purchase attribution.
resolvedBidId
along with an additionalAttribution
object in a follow-up event linked to a specific product. The user journey follows this sequence:
resolvedBidId
from the auction response, for billing purposes.resolvedBidId
from the auction response, for billing purposes.resolvedBidId
from the banner and the additionalAttribution
object.additionalAttribution
object should have:
id
: Product ID of the clicked product.type
: Set as “product”.additionalAttribution
object:
resolvedBidId
from the banner and an additionalAttribution
object.resolvedBidId
of the original banner event. This ensures that purchases are attributed even when the conversion path is not direct. Halo attribution can work in two ways: